Alma Media, or more precisely Iltalehti has bought the Finnish online TV-guide Telkku.com.

Telkku.com gathers over 500 000 unique visitors each week and is growing. Our guesses are that Alma Media is growing Iltalehti to be the biggest online “portal” in Finland. Many of the media sites are still lacking in innovative revenue models apart from the traditional display advertising and thus the more unique visitors you gather the better media you are when the advertiser considers her options.

It remains to be seen, whether Telkku.com will remain independent under the Iltalehti brand or not.

(via HS)

This entry was posted on Wednesday, February 20th, 2008 at 8:59 pm and is tagged with alma media, iltalehti, telkku. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.