MahShelf - Express your Shelf
MahShelf Ltd, founded February 2008 in Espoo Finland is wanting to become the "youtube of books" - a place where you can read and share books online.
The three students, managed by Odin Chen, began working on the concept in the end of 2007. They are pushing out a public beta in April, according to their blog.
MahShelf is in a very interesting area with their service, but they do have heavy competition from Scribd and similar services.
[...] covered Mahshelf in a previous post over here. We’ll definitely keep following Mahshelf to see how their service is attracting [...]