Taneli Tikka, the Finnish serial entrepreneur extraordinaire, has joined RunToShop as their CEO. Extraordinaire? In the last 12 months he has joined 4 companies as an executive member (and he's still active in all of them).
RunToShop is a mystery company that was founded in 2007 and they seem to be organising somesort of a revolution in social shopping. There's not a lot of info on RunToShop even on Google (50 pages at the time of writing this post).