Fruugo, a mysterious e-commerce startup

The informal Finnish marketing bible, M&M reported today (article in Finnish) that Fruugo, a mysterious Finnish startup with a world class Board of Directors including Jorma Ollila (Shell, former Nokia), Risto Siilasmaa (from F-secure fame and an active Finnish Angel investor) and Marko Parkkinen (from Bob Helsinki fame), has hired three Helsinki digital agency-world big timers, namely Janne Waltonen, Sami Keinänen and Kim Stenbäck.

According to the Finnish trade register Fruugo's line of business includes market place software development, digital market place maintenance and related activity. To shed further light into the startup, all Mr. Waltonen is ready to reveal at this point is that Fruugo is aiming at international markets right from the beginning.

More on the topic by Startupbin here and here.

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