The Finnish startup Mobile Advertising Solution (MAS) has expanded their ad-funded games service to four new European countries: France, Germany, Italy and Spain. MAS launched their pilot portal 123play.com in the UK in May this year.

The portal includes games from a number of mobile publishers. MAS is focusing on quality games, to attract also blue-chip brands. In the UK, the company has included ads from e.g. Britvic, eBay, The Sun and NME. So far MAS hasn’t indicated any brands from the new countries that would be advertising in the games

[Via PocketGamer Biz]

Previous coverage on MAS.

[Disclosure: the author's employer has a business relationship with MAS]