Zipipop, a new media start-up that develops web-based services for making everyday life easier, is going to Mobile 2.0 in San Francisco on the 3rd November. Zipipop was selected to present at the conference when it won Mobile 2.0 Europe.

Zipipop CEO Helene Auramo informed ArcticStartup that Zipipop is going to San Francisco to win Mobile 2.0, but that they are also looking forward of seeing many interesting people and are going to spend an extra one and a half weeks over in the US. We believe that the extra week and a half will be spent driving between venture capital firms looking for investors. (Previous story on the topic here)

Why we have reason to believe this is because Zipipop has gone public with its Advisory Board and one of the Board Members who has already unofficially worked for a long time with the company, Peter Vesterbacka, has been making arrangements for the company’s trip to US for weeks now. These arrangements have very likely included setting up those magical meetings with the venture capitalists.

On a related note the company has revealed that they have a new partner, Robert Aarts. Aarts worked previously as Director of Engineering at start-up Trustgenix which was acquired by HP at the end of 2005. Earlier on Robert was a Senior Architect for  Nokia Web Services for seven year.

All this looks very much like the company is getting itself tidied up and presentable for the investors. All well, except that as we all know venture financing has dried up almost over night due to gloomy predictions and the general downturn in the global economy. Let’s hope that Zipipop can assure the wary investors that they have what it takes to make Zipipop’s flagship product, Zipiko, the next Twitter or at least a nice quick exit.

Zipiko is a SMS based social intention broadcasting application. I believe that Zipiko has potential since it is build from simple enough elements which potentially make it easy enough to use by anyone in the larger public, unlike many other web 2.0 services which just dazzle you. Having said that, when it comes to predicting success, how I go about it is by trying out something at least a couple of times and if after a while notice myself using it, even every now and then it can be a success at least for a niche. I don’t use Zipiko even after having tried it out a few times, which is a sign that it needs more work. Twisting the service and letting the users decide which variations work and which doesn’t might do just that, since the right elements are there.

Have you tried the service? What did you think?

Gemilo, a Finnish social media startup, has launched a Facebook application (or a game to be more precise) called Reign of Elements. The game was launched on 24th of October and in 4 days accumulated around 2200 members.

Gemilo activated 10 players of another game and gave them tools to create objects, weaponry, areas, enemies, etc. When the game launched, the crowdsourced designers had created an entire game on the platform that Gemilo provided. Furthermore, there is no common way to play the game as the designers and players themselves update a wiki where information on the game is shared.

The game seems to work pretty nicely and is a nicer form of text based RPG. There are small interesting details that add charm to the game, such as the slowly increasing stamina if you stay put. It will be interesting to see how the game takes off with the new Facebook design as I’m guessing the application usage in general has slowed down somewhat due to less visibility.

ArcticStartup is partnering with TechCrunch UK and Slush Helsinki in organizing a brunch for start-ups, entrepreneurs, investors and key industry players the day after the Slush event. Slush will take place on Monday 24th November and the brunch on Tuesday 25th.

Slush is an event for startups by startups in Helsinki, Finland. The event will showcase all the major Finnish Internet-era success stories from F-secure to Jaiku, from Habbo Hotel to MySQL, along with all the hottest Finnish startups.

TechCrunch Brunch @ Slush kicks off with discussions about entrepreneurship and startups in general with Mike Butcher, the editor of TechCrunch UK initiating and moderating the discussions, followed by plenty of networking over brunch.

The event is sponsored by Muxlim, a Finnish born Muslim online community with users from over 190 countries across the world. The site is the official Finland nominee to the World Summit Awards 2009, for the “e-Inclusion & Participation” category.

There is limited capacity for attendees at TechCrunch Brunch @ Slush, so TechCrunch is asking for a €20 cover charge to minimise no-shows. The brunch will take place at Cafe Ekberg, from 09:30am to 01:00pm. You can register for the TC brunch here, and for the Slush itself here. Hope to see you in the Slush on the 24th as well as at the brunch the day after!

Here’s the third startup in a run down of startups that I saw at the Nordic Venture Forum last week in the beautiful city of Copenhagen, Denmark. All the startups present at the forum were seeking either financing from the investors or partners for their business.

M-Brain (FI) - M-Brain is a value-added business intelligence firm operating in the media environment.

M-Brain focuses on media monitoring by delivering filtered, summarized and translated content from the Internet, both editorial and social media. They offer specific aggregated reports from more than 60 countries in 25 languages.

The company claims that it’s success factor is its ‘unique symbiotic combination of technology and human capital’. This stems at least partly from an in-house tech development that is funded by the Finnish Funding Agency for Technology and Innovation. Also, members of the R&D team continue to work part-time in the academic EU research projects bringing a wide range of knowledge to the table. M-Brain is also involved in many other EU project which are likely to bring in again new research, and many times also added funding from EU’s budget. Along with a few private individual the company has investments from Veraventure.

M-Brain employs 56 in-house trained staff of which 34 work part-time. M-Brain differentiates itself from its competitors by a ‘business model that is based both on human expertise and state-of-the-art search technology’, where most of their competitors emphasize only one of the two.

The company does not say much about the search technology except that the quality ‘results from scalability of human effort, achieved by replacing the mechanical part by technological means, themselves scalable. Query enrichment tools and interactive means of reorganizing the filtered material transform raw data into normalized information. The process and the representation are optimized with regard to human cognition and customer needs, enabling also broader survey of discourses related to an industry domain, resulting in products such as alerts, ananlyses and recognition of emergent relationships and trends‘ . The only bit I could find out the above I can really say I understood was that the company also employs refined data stream offered by Whitevector and Leiki’s semantic filtering tools. That said, the company states that their R&D investments add up to 15% of turnover, which is a very healthy number.

How M-Brain aims to differ from the Google and other aggregators is by rewriting the content instead of only cutting and pasting or taking a bit of the article and pushing it forward in a feed. In the Nordics M-Brain needs to compete with the likes of Meltwater and Cision, but as soon as you enter for example the UK you can find bigger players such as Libraryhouse among others.

M-Brain might have a killer technology and I hope they do, since their editorial does not seem to offer terribly much value based on their blog (in Finnish) where they claim to ‘observe the social media and offer perspective, opinions and experiences from the web’. The quality of the analysis throws a dark shadow of their claimed ‘human expertise’ which accounts for half of their product offering. For pure information aggregation this might not pose such a problem, but for those looking for in depth analysis I’d look long and hard how much bang I get for my buck.

Currently the company is looking for acquisitions from the old media that work in the media monitoring industry. This would allow M-Brain to integrate their technology to these players’ organizations which are stuck in the old way of doing things, and thus pushing the efficiency and margins way up. This would also offer the company a way acquire new customers in a quick and efficient manner.

Stixy is a Karlhamn, Sweden based startup that has created an online version of the stickyboard. The service at first is a bit hard to grasp as the website reminds of a board in use itself. However, after a few minutes of looking around I came up with at least a few things how this tool could be used - with only one question in mind, is it better and easier than using simple post-it notes?

Nevertheless, the service is really customisable (a ton of different colours and fonts are available) and has lots of different possibilities for for content. They enable uploading of photos and documents. You can also add to-do notes through the widgets at the bottom. The best part of the whole service is perhaps the networking and sharing of the stixyboard with your friends or colleagues.

Stixy works really nicely with both Safari and FF on the Mac. In services such as Stixy, the biggest barrier of use is really adoption (ironic, I know). But by adoption I mean how you can drive this sort of tool through in your organisation or group of friends as the real potential of the service is unleashed in network usage.

Work on Stixy is not that active, if you look at their blog and they only have a few people in the team (guessing by the contact page). Despite all this it’s a neat looking little app, but the real question is could this be something that agile companies could use to subsitute the real white board and post-it notes? Let me know what are your thoughts, especially those companies using these scrum-like methods?