Interview With Honour Pearson Of MoMail

MoMailI had a chat with Honour in the ArcticEvening Stockholm in the beginning of April and got interested in their solution for a pretty regular mobile data use - e-mail. While many studies have shown that e-mail is the most popular mobile data use, there are still millions of people outside mobility of e-mail.

I decided to share this with you and resorted to their domain and did an e-mail interview with Honour after I got back to Helsinki. If you have any more questions, don't hesitate to ask them in the comments section - I'll let Honour know there are people interested in knowing more.

Can you introduce yourself and what you do in MoMail?
I am currently VP, Business Development for Momail, with a focus on the company’s international expansion and non-Operator partnerships (eg, web portals, communities, complementary messaging platforms, etc.), and joined the company in July 2007. Previously, I held business development positions in Europe and the US, with companies focused on the digital industry such as VeriSign, Jamba, Lycos Europe, and others.

What is MoMail then?
In brief, Momail is a mobile email service that leverages the native email platform present in most handsets in order to provide consumers with easy and inexpensive access to their web-and ISP mails.

What makes it better than the local/OEM applications on mobile devices?
Momail is an improvement upon mobile email solutions currently in the market for a number of reasons, mainly:


  • Accessibility: By leveraging the handset's native email platform, Momail functions on more handset models than would be possible with a Java application. Also, as Momail is a server-side solution, users do not need to bother with downloading new applications each time a version is updated.

  • Ease of use: For most users, Momail takes less than two minutes to set up on your handset. Ie, just enter basic information into our site (www.momail.com), accept the OTA message, and then you are ready to go. Once that is done, with just a few more steps you can pop or forward your current webmails into your phone (eg, Hotmail, Gmail, Yahoo, ISP mails) into one single mailbox for simple and quick access to your mails on the go.

  • Low cost: Leveraging in-house developed patented technology, Momail optimizes each mail for the handset to which it is sent in order to minimize the amount of data used. Therefore, a mail with a picture attachment, whose original size may be 6.6MB, is reduced to 27kb when viewed on the phone, without a loss in quality. In addition to graphics files, Momail also enables users to view Word and PDF files easily, without the need to download Acrobat Reader. If needed, the original graphic or document may be viewed via Momail's webmail interface in its original size and quality.

  • Speed: Due to the combination of Momail's optimization technology and leveraging the native email platform, receiving and downloading mail via Momail occurs much faster than via Java applications or WAP-based mail services. ie, if the handset supports PUSH, than users receive a notification of a new mail as soon as it comes into the Momail-box. There is no longer a need wait while an application or page is loading, in order to check if a mail has arrived.

What's Momail business model, you are mainly targeting the consumer market?
Our plan at Momail is to keep the basic service free for consumers. In the near future we will add premium services and advertising to the consumer product. We are also licensing the platform to operators and other partners, whereby the service is customized for their end customers.

What makes the mail application market attractive?
The consumer mobile email market is attractive as it is still rather untapped. While there are over 1.6 billion email accounts and over 800 million users worldwide, only a tiny fraction of those are currently mobilized. Handset manufacturers and operators have finally recognized the potential, but many consumers either do not want a smart phone and/or do not want to spend a lot of money on their handsets. Therefore, Momail fills this gap as the service enables consumers to send and receive mail on their current handsets without requiring upgrades and/or changing the phone.

Where's Momail at the moment geographically and where are you looking forwards to grow?
Momail’s core market is Europe, where the service is available in most countries, and localized into Swedish, Finnish, Norwegian, English, German, Spanish, Italian, and Polish. We view Asia as having great potential for our product, and are currently working on a number of initiatives in this region. Momail has been very well received by customers and partners, and we are therefore quite excited about the growth potentials both here in Europe and in Asia.

Thanks Honour! I'm sure there are many more questions to be asked so do ask them in the comments below.

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John Taylor, April 24, 2009

Could you recommend any specific resources, books, or other blogs on this specific marketing topic?