Continuous Improvement And Growth

appleEvery company needs to grow and evolve or die, and so do we. Similarly no matter how many readers one has, she should always aim to improve the publication. And since we are writing this for you guys we would like to know what you'd like to read on ArcticStartup in the future, what you'd like to see more of and what less of. To walk to talk, we follow Neil Patel's advice on TechCrunch and ask you directly:


  1. On a scale of 1-10 (where 10 is most likely), how likely is it that you would recommend this blog to a friend or colleague?

  2. How did you hear about it?

  3. What led you to become a subscriber, versus just reading an article and leaving like everybody else? (Or, if you’re not a subscriber, what would it take to convince you?)

  4. What do you hope to see here in the future?


Do let us know what you think in the comments or email us at info [at] arcticstartup.com. Even though we do have our own vision on where to take the blog, every opinion counts and we value your feedback tremendeusly. Along with all the startups out there, you're the reason why we write this blog so please let us know where you'd like to see it evolve. Be vocal and lound. Now's the change to influence what your getting in the future. Thank you!  ...and yes, we do love our job :)

10 Comments

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Jouni Miettunen, May 22, 2009

1. Have recommended, several times. Will continue.

2. Met Ville in some event, heard about this from him, I recall...

3. Content: local, business, familiar names/companies. Looking for new interesting names/companies.

4. More broad content: VC this, VC that, top 10 VC tips gets boring after a while. Same with events, it's vital to hear in advance about them, get news during and summary afterwards, but enough is enough. Adding Clean Tech was an improvement, even though I'm not personally interested in that area.

Two requests: you have moved from small startups towards biggers ones. Please don't forget the real starting up startups, those have interesting stories and do need you.

Second: reading is fine, educating, entertaining etc. but if you can mix with it some greed and lust, I'd be more certain to check your site. Occasionally you advertize beta accounts, get more of those. Arrange competitions or software give-aways with companies you tell about. Offer that as a service, small PR should be ok with both readers and startups, within the spirit of the site? Just make sure to keep independent, regardless of possible competitions.

For example you wrote about Comeks, they have/had a mobile client sw. They could have offered e.g. 3 free licenses: most likely would not lose too much revenue, gain possible goodwill and viral marketing, hook for your site?

Ok third: more mobile, my personal area of interest. You're more into websites and services now, with occasional mobile connection. Just personal observation, based on faint memory.

Anyway, Arctic Startup is already one of the better sites I follow. If you really have to change something, think about going towards entertaining (more international style). Might lose a bit credibility with VCs, have to admit.

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Hendrik M, May 22, 2009

1. - 10, recommended it several times, will continue to do so.

2. - Searching for Startups in Finland.

3. - Interesting content, covering the Nordic Start-up scene, presenting interesting new ventures, good articles. The CleanTech addition is a good step.

4. - As Jouni mentioned, more broad topics. I'm not looking into getting money from VCs and Angels and the like, and though its interesting to read and know it gets already covered in other places.

Maybe get other "famous" Nordic bloggers to write a piece every now and then. Also, use the guest writers on your team pages more often, it would be interesting to read from them.

As said, Cleantech is a good addition. Personally I am interested in environmental matters, which are an important aspect of the culture and people's lives here in the north, so you could consider something more in that direction. Especially when the governments want to create a green economy.

More coverage of really small start-ups would be interesting. I guess browsing the Talous Sanomat Start-up index could be a way to find them, in case you don't know the people personally.

And while I admit that Helsinki = Capital of Finland + most businesses are located there, you could leave Kehä III behind and see what's going on in other cities.

Finally, more exclusive content, including more Beta-invites or free trials would certainly be a good addition.

All in all I am happy with ArcticStartup, and these are just personal interests and opinions on how I could imagine the site could develop further.

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Markus Ossi, May 22, 2009

1. 6
2. From a friend.
3. I am not a subscriber. I never subscribe to RSS. I would love to get a tweet about your best new posts on my Facebook front page, though.
4. I don't personally care a rat's ass if some no-name company has closed some funding round. News like these were the reason I stopped reading TechCrunch for a while.

I do not work at a startup. I just love hearing about new innovations.

I would like to hear about the product and how it will affect me, personally. That is interesting stuff.

Go visit a startup. Take some photos of their offices. Put in quotes from the people working there. I want to feel their excitement.

Sometimes your posts look like they are straight from company news releases.

Contrast these posts from TechCrunch:
- It’s Psychic! Inbox Preview Lets You Check Your Gmail Before It’s Done Loading
- Easily Create Your Own Feed Bundles Of Joy With Google Reader

With these from ArcticStartup:
- Picodeon Sells Coldlab Deposition Technology Also For Cleantech
- Mobile Startup QAim’s CEO On Landing Round A Funding

Now, this is not a bad thing. I am sure this is relevant information for venture capitalists and people working at startups. You just have to decide on your audience.

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Magnus, May 22, 2009

1. 10 (done it several times)
2. through some Swedish blogs (can't remember which one)
3. the thought of a local Techcrunch
4. nordic startups, people, stories (not just the pressrelease) and, as mention in other comments, visit companines....

Keep up the great work!

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Ville Vesterinen May 22, 2009

Thank you Jouni, Hendrik, Markus and Magnus. Invaluable insights. We'll be sure to make a note.

Anyone else? What do you think? All the comments, criticisms and praise beyond the 4 points are also welcomed.

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Charlie, May 23, 2009

Its obvious that you are passionate about what you are doing, and this blog is a great contribution to Nordic start up scene.

I'd prefer reading less jargon and buzz words, and a clear language passing the message.

Seeing some statistics, research data on nordic startup successes and failures, with their focus areas, trends etc. would be priceless.

There are some start ups that fail, I think those should be analyzed and shared as well, for others to learn from mistakes. I'm aware it wouldn't exactly be encouraging start ups, but truth to be told :)

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Antti Vilpponen May 23, 2009

Nice - thanks for the great comments and insights. We'll dig into this more in detail.

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odin May 24, 2009

1) 8.

2-3) I'm one of the first & most active readers of ArcticStartup (probably)

4) I hope to see more video interviews and articles on start-up scene in educational institutes(i.e. Haagaa Helia or Metropolia)

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Ville Vesterinen May 25, 2009

Thanks to all for the invaluable feedback. We'll factor all the feedback in our road map starting tomorrow and make adjustments where we see fit.

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Mathieu, May 26, 2009

On a scale of 1-10 (where 10 is most likely), how likely is it that you would recommend this blog to a friend or colleague?
- 8

How did you hear about it?
- I can not honestly remember. I think it was on FriendFeed.

What led you to become a subscriber, versus just reading an article and leaving like everybody else? (Or, if you’re not a subscriber, what would it take to convince you?)
- I wanted to have a regular startup views from the East and Scandinavia, and with LeNextWeb for Western Europe and other resources for France, Germany and Spain, I manage to cover most of Europe :)

What do you hope to see here in the future?
- More videos "a la Scoble": take us to the offices of the startups and interviews.

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