As soon as Ilkka Tiainen, Oppifi CEO, told me about the service I thought of MyHeritage and Geni, but as he quickly pointed out Epooq, Oppifi’s first product is more about subjective count on our memories than objective family tree what the two formerly mentioned services focus on.
Oppifi, a Finnish startup, is aiming to build solution for gathering and sharing subjective ‘life-experiences’. We all have our own experiences from the life that we have led and whereas many of us have aimed to get all those memories between the covers of a scrap book, Oppifi wants to help out by giving us better digital tools to do it. The founders are confident that there are demand for a such a service from the get go and will also charge the user from day one.
The service is still early stages, but we got a quick look at the alpha version and talked to the team about the service. See the video below.
Biovakka Suomi Oy 
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Interesting product, I wonder what the conceptual difference between Epooq and something like BBC Memoryshare is?
If MyHeritage
and Geni (and perhaps Ancestry.com) are indeed competitors, it would be good for Oppifi to clearly explain the difference and benefits Epooq offers over these services.
Great logo at Oppi.fi by the way!
Interesting. The first thing that came to mind though was that this is very similar to the hypothetical “Circle of Life” startup that Randy Komisar uses in his book The Monk and the Riddle. But watching the video it would seem that Epooq is sort of “autobiography lite”. Using past events of as triggers for subjective memories is probably a workable way to get people to sort of write autobiographical fragments in a story telling kind of way. “Oh yes, I remember the depression of the early 90s…”
Ihmisillä on ajasta ja paikasta riippumaton tarve selvittää omaa minuutta, juuria ja identiteettiä. Yhtälailla ihmisillä on ikiaikainen tarve taltioida ja välittää elämässä tärkeäksi koettuja asioita toisilleen. Tulevaisuuden teknologiat mahdollistavat tämän osaksi miljoonien ihmisten arkipäivää.