EmotiCards - Your Best Pictures As Postcards Via Facebook

Swedish startup EmotiCards is one of the many projects that saw its daylight during the 24 Hour Business Camp earlier this year. Today, six months later, Emoticards have seven employees and have just launched in beta on the Swedish market. The Company is a self-funded joint venture project between Spontu, Pixell Productions and KST Info Services. The idea of offering to send real, printed postcards using ones own pictures isn't a unique one, but EmotiCards are trying to differenciate their service.

Environmental Approach With Premium And Free Cards
Apart from the obvious efforts to try to keep the interface very simple with few steps and easy payment, EmotiCards are printed on FSC-certified paper. Printing itself is as far as possible done locally close to the recipients thanks to the Xerox Premier Partner Network, shrinking delivery times and the need for air mail.

To send a postcard with a premium version of EmotiCards costs two "Stamps", approx. 1,5€. You can pay with credit card, cell phone or via Paypal. In a couple of weeks the company will be ready for worldwide delivery, at the same price, beginning printing in United States, United Kingdom, Nordics, China, Australia, Germany and France. Later this autumn it will also be possible to send postcards for free, bundled with product samples from selected companies.

Roman Pixell Emoticards

According to Roman Pixell, CEO, EmotiCards will get onboard the Facebook virtual currency  coming soon, as working with a mobile integration and an iPhone app. My immediate question about Flickr integration got a positive answer. Together with Picasa, Flickr should be in place in the near future. I'm also looking forward to be able pull addresses from my address book.

 

Will There Be Cards Sent
I see a good opportunity in here within fashion, holiday, event and party pictures, but with already tens of services available for sending postcards, both within and outside Facebook, EmotiCards need to be doing something differently in order to gain stickiness. Even if Facebook is the largest depository for digital images, it's also the world's fifth largest country with lots of noise. Getting it right in there will be a huge advantage. For example Posten, the Swedish postal service offers same type of service, just a bit more expensive and with no Facebook integration.

I think EmotiCards can stand the challenge because of their
- Simplicity. I couldn't even choose a font. Most of the times I just want to choose a picture and send it.
- Eco-friendly approach, not just regarding the paper quality, but with local printing.
- Price. Free cards bundled with sample products. Brands are in need to find new ways to advertise and interact.
 
It does look like Roman and his crew have at least done their homework before launching yet another postcard service. I'm excited about my postcard to arrive.

Emoticards

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EmotiCards – Your Best Pictures As Postcards Via Facebook « Tech Pinoy, August 27, 2009

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Anton Johansson August 27, 2009

Yeeeeeey! Nice service, nice people. I tested it yesterday, hopefully the cards will arrive today! :D

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roman August 27, 2009

thx anton! i guess ill have to eat all my numerous entrepreneurial hats if it won't arrive LOL :)

all cards posted before 1400H GMT +1H, that is 1500H CET (swedish time) will arrive the following day. we're actually sending the spool to print about an hour later, but we dont really guarantee next-day delivery after 1500 swedish time...

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Anton Johansson August 27, 2009

And I don't think next-day-delivery is the killer in this app either, it is much more important that it's easy to send it and upload pictures.

=)

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hej August 28, 2009

Very nice!

Tried the postcard business myself once, selling personal postcards for 15 SEK (payed by sms) but after printing costs, phone operator costs, advertisement etc the earnings came to 2 SEK per postcard which was not enough with the volume we had at the time. And Swedish Posten behaving as a buffalo bumping us out of the market.

Anyway, I wish you all the best. I'm sure this will be a success being integrated into the magic of social media.