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Social Music Marketplace gogoyoko Launches in Scandinavia

Icelandic social music marketplace" gogoyoko has expanded their open Beta to cover the whole of Scandinavia. The service now works in Norway, Sweden, Denmark, Finland, Faroe Islands and Greenland. gogoyoko's tagline is bringing "Fair Play" back into the music business - through the service music fans can purchase music directly from the artists and labels. gogoyoko's service consists of a music store, a social network, and free streaming music player.

http://go.gogoyoko.com/?p=767

For artists and other music right holders gogoyoko offers a platform for creating their online destination and managing the sale, promotion, and distribution of their music. Through the service music fans can interact directly with the artists and purchase music from gogoyoko's music store without middlemen. Artists have full control over the pricing of their music, and get 100% of the profits. Users can access their music collection online or download it to any portable device - there is no DRM used.

gogoyoko also features a free streaming functionality, supported by advertising. Artists get a share of the advertisement revenues based on the streaming of their music. It is possible to use the streaming player also on other web sites.

The social networking features are aimed to encourage the interaction of artists, record labels, music professionals and music fans. All basic SNS features are supported from profiles and status updates to follow functionality. gogoyoko also plans to introduce more features later this year, like interactive music magazine and a worldwide music map providing concert listings and easy access to music and profiles.

I like the look and feel of the service a lot. The attitude is there as well - one cannot help smiling when receiving the account registration email greeting you "Welcome to gogoyoko, Your account creation was a huge success." The site functions pretty well (there are some quite minor layout issues to polish here and there), and streaming seems fast and smooth. For purchasing songs you first need to buy "store credits" between 2 and 100 euros with a credit card (for keeping the transaction costs in control, I presume).

It is of course impossible to avoid comparison with Spotify. However, the big difference is that gogoyoko is targeted as more a grass-roots platform and medium for connecting directly artists and fans. Its focus is in supporting artist self publishing in good and bad - it might become a very good channel outside the record label driven model, though it also forces artists to be responsible for self marketing their music.

Despite the steaming functionality, gogoyoko offers the pay-per-download model for taking the music with you on a portable device. It is interesting to see what happens to that model going forward. Spotify's offline streaming functionality is a big benefit and allows you to enjoy a whole bigger range of music on the go. On the other hand, the pay-per-download model does also provide good way of directly supporting artists you like.

However, I still believe there should be a feature like Richard Stallman's

http://en.wikipedia.org/wiki/Richard_Stallman

old idea (in one of his essays) of a easily available "donate" button, which would allow you to send amount of your choice to the artist whose work you are listening. More and more now as digital content can be easily copied with practically no distribution cost, why depend on the old pay-for-download model when it is very much one-off transaction that is also limited to a nominal fixed fee. As a fan, why not send the artist some love each time when you are on a great mood and enjoy a particular song? That would provide artists also much better recurring return on their creativity over time.

gogoyoko logoIcelandic social music marketplace gogoyoko has expanded their open Beta to cover the whole of Scandinavia. The service now works in Norway, Sweden, Denmark, Finland, Faroe Islands and Greenland. gogoyoko's tagline is bringing "Fair Play" back into the music business - through the service music fans can purchase music directly from the artists and labels. gogoyoko's service consists of a music store, a social network, and free streaming music player.

Gogoyoko in shortFor artists and other music right holders gogoyoko offers a platform for creating their online destination and managing the sale, promotion, and distribution of their music. Through the service music fans can interact directly with the artists and purchase music from gogoyoko's music store without middlemen. Artists have full control over the pricing of their music, and get 100% of the profits. Users can access their music collection online or download it to any portable device - there is no DRM used.

gogoyoko also features a free ad supported streaming functionality of all songs.  It is possible to use the streaming player widget also on other web sites. Artists get a share of the advertisement revenues based on the streaming of their music, and there is also a direct buy button to purchase the song being played.

The social networking features are aimed to encourage the interaction of artists, record labels, music professionals and music fans. All basic SNS features are supported from profiles and status updates to 'follow' functionality. gogoyoko also plans to introduce more features later this year, like interactive music magazine and a worldwide music map providing concert listings and easy access to music and profiles.

GogoYoko screenshotI like the look and feel of the service a lot. The attitude is there as well - one cannot help smiling when receiving the account registration email greeting you "Welcome to gogoyoko, Your account creation was a huge success." The site functions pretty well, though there are some quite minor layout issues to polish here and there. The streaming seems very fast and smooth. For purchasing songs you first need to buy "store credits" between 2 and 100 euros with a credit card (for keeping the transaction costs in control, I presume).

It is of course impossible to avoid comparison with Spotify. However, the big difference is that gogoyoko is targeted as more a grass-roots platform and medium for connecting artists and fans directly. Its focus is in supporting artist self publishing. There should be no limitation as such, though, why for example record labels could not also bring the main stream artists to gogoyoko also if they wanted to.

GogoYoko screenshotIt is interesting to see what will happen to the pay-per-download model used for taking the music with you on a portable device. Spotify's offline "streaming" functionality is a big benefit and allows you to enjoy a whole bigger range of music on the go. Juggling files back and forth into a portable player starts to feel somewhat clumsy. On the other hand, the pay-per-download model does provide good way of directly supporting artists you like.

However, I still believe there should be a feature like Richard Stallman's old idea (in one of his essays) of an easily available "donate" button, which would allow you to send amount of your choice to the artist whose work you are listening to. As digital content can be easily copied with practically no distribution cost, why depend on the old pay-per-download model, when it is very much a one-off transaction limited to a nominal fixed fee. As a fan, why not send the artist some love each time when you are on a great mood and much enjoy a particular song? That would provide artists much better recurring return on their creativity over time.

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Jon Martin October 03, 2009

Personally, I'm pretty sceptical about any music service that is not Spotify. One would guess that in the future Spotify will add the social elements to the service and allow pretty much anyone to put their music on the site. Artists can let their contracts expire and set up as independents if they want. With Microsoft getting in the game as well I just don't see there's space.

It would have been a nice idea pre-Spotify but the game has changed.

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AMG, October 03, 2009

That would be nice, but as it was revealed recently, Spotify is basically owned by Labels (at least a big chunk of it). And if artists want to be in Spotify, they have to join a label as well.

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Jon Martin October 04, 2009

Spotify is part owned by the big four labels but there are plenty of independents there already.

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Inside Bilderberg, October 05, 2009

The good thing with gogoyoko is that you can dive right in and upload your music, I was going to use spotify, but lost interest, could not be bothered to wait for invitation and no way am I going to pay for instant access, gogoyoko has it all for free and you can start today.

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gogoyoko in the news | gogoyoko official blog - Finally fair play in music, October 10, 2009

[...] Arctic Startup Social Music Marketplace gogoyoko Launches in Scandinavia [...]

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bleh, October 22, 2009

A music streaming site that lets you stream music, and lets you buy it off it as well... wow, is it 2008 again? Please... we've all seen and used Last.fm and Grooveshark and Jango... a little too late, Gogoyoko...

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GogoYoko invades Scandinavia « Social Network Music, October 23, 2009

[...] GogoYoko invades Scandinavia Jump to Comments Social music network GogoYoko offers artists a platform to promote, manage and sell their music online. Article and analysis by Arctic Startup [...]

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Inside Bilderberg, October 23, 2009

It is the Fair Play that makes gogoyoko stand out and easy interaction between fans and artists + being somhow a lot cooler looking than the other sites...that are quite frankly....boring.

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bleh, November 01, 2009

@Inside Bilderberg: boring? Have you seen the new Grooveshark? How can you even compare something like Grooveshark to Gogoyoko? Plus the whole "lets-be-all-flashy-and-keep-our-registrations-on-invites" is getting real lame on the web, and for a concept that's not too new, they should really think about letting ppl in and see for themselves what they've got... seriously... huge LOL on the boring comment... have you even seen Gogoyoko.com? What do you find so exciting on a black page with a bunch of itunes stuff thrown in for good measure? I don't know who's idea the black color was, but it was'nt a real good one!