Sayat.me is a new Estonian startup looking to enable better, honest albeit anonymous feedback about people (to begin with). The service was founded by Asko Seeba as well as Priit Salumaa and Indrek Ulst. In its short existence, it has build traction quite a bit and today traffic is north of 20 000 unique daily visitors.

The service is extremely simple - there are two parties involved, those who want feedback and those who give it. Those who want feedback register to the site with a few select details and they're set. Those wanting to give feedback simply go the page of the person they want to give feedback to and type in what they think - without any recognisable information. If the person giving feedback wants the receiver to respond privately and anonymously, they are able to do so by registering to the site.

Sayat.me falls into the same category of services such as formspring.me, which allows people to anonymously ask and answer questions. Very simple, but can prove interesting results. Chris Dixon, entrepreneur (Hunch) and investor, uses formspring to answer questions people send him about running startups and investing.

Sayat.me is most probably testing the concept out with consumers, but the real money of course lays on the business side of things. If you're able to give honest feedback about certain topics to companies - it's extremely valuable information. It can be considered a sort of a dynamic customer panel - changing with the new people joining the service.

Nevertheless, getting this sort of traction is not easy - then again, it could be that the service concept is extremely simple and a no-brainer for most of us. It remains to be seen where Sayat.me takes the concept as it clearly works.

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Martin September 10, 2010

Sayat.me is a cool small service, that was built in a really short time, few days. It's similar approach as http://garage48.org projects.

Most of that kind of nice to have services do not really pick up. As Sayat.me has find users and growing virally, it might have really big potential :)

Asko Seeba September 11, 2010

Antti, thanks for the great post!

Martin, yes, actually the very first version of sayat.me went live in 8 hours. Later improvements have been happening the same way, couple of hours per improvement that goes live.

The story of the initial inspiration and those first 8 hours is written here:

http://www.askoseeba.com/2010/03/ideas-drawer-sayat-me-and-garage-48-style-projects-in-general/

Best regards,
Asko