Eat.fi Partners With Offerium To Offer Cheaper Meals
The Finnish restaurant site Eat.fi has partnered with Offerium, a Finnish Groupon-kind flash sales site, to offer diners cheaper meals. People looking for places to go out for dinner/lunch on Eat.fi will be now able to spot those restaurants with offers with a little "deal"-icon next to their name. I haven't bought yet anything on Offerium, but putting the restaurant deals into a need based context fits in perfectly and I'm guessing will result in more people finding Offerium as well.
Users will also be able to find the deals at the bottom right hand corner of each map view in Eat.fi, putting yet again the deals in a better context for people looking for a place to go and eat at. After finding a deal, and clidking on it the user is then taken to the restaurant page where they will be able to make the purchase.
This may not be a very significant feature update nor relevant piece of news to many, but examples like these are some of the best ones out there that show the power of partnering with fellow startups. There are immense possibilities, and I believe this will only increase the attractiveness of Eat.fi as a restaurant site, while it generates Offerium a lot more transactions in the process.
Share to help us grow the ArcticStartup community!
Is it just my imagination, but has Offerium slightly lost its traction lately. Just yesterday did some Google Trends comparison between Offerium and CityDeal and it seems to me that having entered the market appx. 4 months before Citydeal didn't really make much of a difference for Offerium.
However, both companies lack localized deals here in Oulu, so for now, my interest towards the concept is purely academical :-)
Taken into account that CityDeal (owned by Groupon) is marketing their service really aggressively with Google Ads, it's no wonder they are gaining market. Personally I'm tired of looking at those hamburgers and blinking lights so Offerium is getting my vote.
Yeah it's very tough to succeed with CityDeal so big already in Finland for anyone in same space. I think Offerium + Eat.fi partnership, and partnerships in general are one of the best ways for competitors to differentiate.
We are in this space with JoukkoEtu and have faced many "weird" things along the road, feeling the CityDeal pressure, and made very tough decisions reworking our model to be more sustainable. I finally think that we maybe onto something - we'll see. :)