The Ultimate Combination of Startup Business Development Methods
I've been a huge fan of Steven Blank's Customer Development methodology for a long time. I've also read his book The Four Steps to the Epiphany, where he outlines this in great detail. A few years ago I also started following Alexander Osterwalder in his blog about his Business Model Generation -mantra. Some time ago I thought these guys should meet! Needless to say, I was thrilled to see Alexander Osterwalder post a presentation online combining these two methodologies.
I personally believe all startups should get acquainted with these two ways of looking at your business. While no methodology or theoretical approach is the perfect one that will solve all your problems, I believe these two come close to it in terms of understanding your possibility of success in the market place.
What do you think about the two approaches? Is there a clear area that they fail to tackle?
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This presentation is really amazing, it really nails down the exact problems that many statups faces, that looks simple but as Steve Blank says, there is more than 10 years of study there.
This video by Steve Blank is also a must-see: http://www.justin.tv/startuplessonslearned/b/262670582
Ann Miura-Ko should add something methodical from the financing side, then the deck would be pitch-perfect, see for instance http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2540
Btw, Steve Blank is visiting Russia in the spring, so there's a chance that the finnish fans might get a visit from him.
I think Eric Ries' lean startup methodology is missing from these slides, but frequently used by Steve in his blog. Lean startup method combines the R&D side of the customer discovery to create MVP.
Also I agree with Linda that financing side is missing in these methods.
Ykä
great slides
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