The Helsinki, Finland based mobile gaming company Grey Area announced the expansion of their Shadow Cities game to Sweden today. You can download the game from the Swedish App Store (here). This has been an anticipated move as there were leaks (and tweets) about such a launch already earlier this year. Sweden is the second, so called, test market for Shadow Cities before it plans to launch the game globally. Together with the announcement of the opening of Sweden for the game, Grey Area has updated the game client with lots of tweaks and improvements based on customer feedback.
Some of the changes to the game include a new missions system, campaigns are now divided into three battle rounds and fought in battlegroups as well as the new tutorial and UI. The new missions system has been put in place to give players more guidance and meaning in playing the game. While the game is fully playable without these missions, I’m guessing these have been put in place to increase engagement.
When the game came out, an area where it received some criticism, was the tutorial of the game. People had a hard time understanding what it was all about as it was the first of its kind in its genre. Shadow Cities is a location based, multiplayer game for the mobile. Being first is not always easy and it's natural people run into problems. The game won't stay mobile only, as by the look of the open job positions at Grey Area website, the company is looking to expand it to the browser as well.
After Sweden, Grey Area is looking to launch the game globally. After the launch in Sweden and ironing of possible glitches - there shouldn’t be any reason stopping the company in launching it globally. Ville Vesterinen, the CEO (disclosure: also a co-founder of ArcticStartup), has stated that this is indeed the plan.
Earlier this year Grey Area rumbled the startup scene in the Nordics with their massive 1.9 million euro series A round from some of the more renowned investors in London. See our earlier coverage on the investment here. Below are a few screenshots of the new game in action and you can download it from the App Store here.
Disclosure: Ville Vesterinen is a co-founder of ArcticStartup as well as the CEO of Grey Area.