'The future of print is digital', envisions Issuu, Danish start-up that offers an online publishing platform. They definitely have a point and their numbers support that. Their website delivers 3.4 billion monthly impressions globally and they claim 33 million monthly readers. Essentially the service turns any uploaded document into a beautiful online publication across all digital platforms. They are now encouraging users to build their businesses on top of Issuu with the new Reseller feature.

The core of Reseller is to customize the publication as much as possible, making Issuu's brand invisible in the whole process. It's a small addition that creates a truly win-win situation. Savvy online entrepreneurs familiar with the service can profit from it by serving clients of their own with the help of Issuu. Adding more clients and products also earns them a discount on the service. Issuu, on the other hand, gets new users virtually for free and their platform increases global reach.

Issuu claims there are hundreds of people in line to become resellers. This is not a surprise given their constantly high penetration metrics:

A lot of technology companies started concentrating on e-publishing. With the advent of tablet computers, a growing number of people is consuming media in digital format. Making the experience smooth and visually attractive is key in this business and something Issuu has been working on.

Apart from delivering sexy content, Issuu's platform also makes it easy to embed the end-result into the user's own websites across platforms. Simple solution yet highly important when delivering a service like that. In the end, being humble about own brand and platform wins Issuu many clients eager to build their own brands using Issuu's tools.