We admit it - we were a little too strict with our rules for Arctic15, the startup competition when we first came out with it. We've talked to quite a few of you and realised that it may be better to just simplify them and try to get as many interesting startups to the event as possible. Remember, if you're chosen to be part of the 15 finalists - entrance and the possibility to pitch at the event will be completely free. So in this post, we'll publish the three simple points your company must meet to be eligible for the startup competition.

To make the event even more appealing to the young startups around the region, we've simplified the rules to the three following criteria:

• By September 22nd (Arctic15 event day), the company must be less than 12 months old.


• The company or its founders must have some relation to the region (the company registered or one of the founders from one of the following countries: Iceland, Norway, Denmark, Sweden, Finland, Russia, Estonia, Lithuania or Latvia).


• You must have something concrete to show and invite people to use on stage (the launch part - meaning you'll need to have at least a beta level working service for people to sign up to).

If you feel your startup can meet these criteria, don't hesitate to submit your company details by the end of July through this link and you could become one of the finalists to pitch on stage at Arctic15.

The winner will walk away with huge prizes in money and free advertising on ArcticStartup for the remainder of the year and 2012. Any questions? Don't hesitate to e-mail us at info@arctic15.com.

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Jani Penttinen June 08, 2011

These changes are welcome - the earlier model was very much counter-productive but this seems like it could work well. Still, I feel the criteria should be the age of the product / service / brand, not the physical age of the legal entity. The current model leaves über pivots like PremiumFanPage out of consideration only because the company behind the venture is more than one year old. I feel there is not always the need to found a new company, as long as same team wants to stay together and push to a new direction, and the investors agree to it.

To underline the point I am making - if there was A15 last year, Applifier could have been an excellent Arctic15 company, but the company behind the service would have been too old to qualify for it.

My 2 cents worth. :)