Angry Birds Magic, which was further announced last night in New York at the RWW2Way Summit, will be using both NFC and GPS to enable new features and possibilities for gamers. Mighty Eagle Peter Vesterbacka and Ramine Darabiha, the product manager for Angry Birds Magic have stated in GigaOM, that the new platform will enable both new revenue streams for Rovio, but also new ways for gamers to enjoy the game.
Angry Birds Magic's first part was announced earlier this year when Rovio was enabling new features for Nokia NFC phones. When players of Angry Birds tapped their phones together they would unlock new levels. With the new announcement, Rovio is also adding the GPS functionality to the equation where by users who are at a certain "Magic" location will be able to unlock certain things. One of these is very likely the Mighty Eagle product, for example.
The implications of this to Rovio's business are clear. They have a very wide user base at the moment. TechCrunch writes that the company has achieved some 250 million downloads of its game. This has generated them a huge user base to tap on.
The monetisation is simple. Merchants are able to buy the Magic location from Rovio and thus drive traffic to their stores as people are trying to unlock new features. Darabiha and Vesterbacka have stated that they won't be looking to over monetise the game, after all - there's no magic in allowing every place on earth be a magic place that unlocks a feature.
Location is a huge thing currently. While the heat seems to be cooling of services like Foursquare, others like Shadow Cities are reaping the next possibilities in location based services. Needless to say, Rovio wants a piece of that pie.
It's certainly an exciting time for Rovio, which seems to continue to build on the hype of Angry Birds in an exceptional manner. Below is a video interview with Ramine Darabiha by GigaOM about the possibilities of Angry Birds Magic.