We often hear that once you succeed in something or achieve a goal, it's important to give back to the community that helped you get there. But how can you do that in practice? Zendesk, a start-up from Denmark that provides cloud-based help desk software, found their answer: they are opening a new development center in Denmark and are offering a year-long free subscription to their service for start-ups affiliated with certain incubators like Seedcamp, Startupbootcamp, HackFwd, TechStars, Startup Weekend and more. As Mikkel Svane, CEO, commented: 'Having been a small startup ourselves in Denmark, we recognize and are thankful for everyone who helped us along the way'.

The program offerring the free subscription is called Zendesk Loves Startups and it is not restricted to any geogrpaphical location. Start-ups can claim their free subscriptions to Zendesk Plus+ here. Apart from being affiliated with certain incubators, eligible start-ups need to have less than 10 employees and less than $1M in funding.

Zendesk's reason for this campaign is to help start-ups that are in a position that the company was in back in 2007. Helping them save $49-$59 a month on quality customer support software is a seemingly small but valuable contribution.

As their website proclaims: 'Not so long ago, we were just getting started ourselves and we learned a lot of valuable lessons along the way. One thing we know for certain is that having happy customers is a fundamental step on the path to success'.

With the new development center in Denmark Zendesk promises to employ a dozen engineers this year alone. 'It is great to see Zendesk coming home and bringing jobs to Denmark,' said Alex Farcet, Managing Director of Startupbootcamp in Copenhagen.

Opening a development center helps not only Danish economy and start-up ecosystem but it is also a smart strategic move by Zendesk. In the end, brilliant tech talent is notoriously hard to get hold of in the Silicon Valley, whereas in Denmark and the surrounding region the company's success and popularity is likely to attract some of the most talented local engineers and coders.

This kind of generosity and altruism not only bring Zendesk publicity (and new clients) but are definitely valuable for the Danish community and young start-ups globally. This move also signifies company's great attitude towards and respect for the industry they work in. While staying true to their own business, Zendesk sets a great example that others can learn from.

Four years after its foundation, Zendesk now has more than 10,000 customers worldwide, more than 3,000 of whom come from Europe. Their client list includes traditional entities like SAS Airlines and London School of Economics, as well as hot start-ups like Groupon, Eventbrite, Dropbox, Airbnb and Tradeshift. Zendesk is headquartered in San Francisco and London and they currently employ more than 100 people.