Nils Forsblom, a serial entrepreneur and founder of Fruugo (among other companies) is building TenFarms, a web service that combines location-based mobile applications to broadcast user's life as it happens in real-time. 'You have loads of mobile apps that stream location and content - Gowalla, Foursquare, Facebook, Twitter. None of them, though, provide a stream of your real life as you go along', explains Nils. 'TenFarms is built around a 360˚ map view of the area around you and everything revolves around your location. You can broadcast your real-life experiences based on where you are and see what others are doing around you'.

Simply put: TenFarms imports content from abovementioned check-in services and apps and puts received information visually on a map as pop-ups. Contacts can be imported from any of those apps and your core interests are taken from Facebook. Each profile features a 'pulse' - a stream of your social objects that you can create conversations around.

Why does TenFarms work around check-ins and location? 'Because physical location has most meaning', Nils retorts. 'We wanted to bring social feeling of being able to see people wherever they are to your mobile or iPad. TenFarms is not just about check-ins and discovery. It puts people on the map and filters them based on their physical location. From the same view you can see what your friends are up to in LA, Dubai or Paris, real-time.'

Apart from seeing other people's activity, TenFarms will soon feature events in a similar fashion. 'You'd be able to see on the map what's happening where, what kind of people are coming there, boy/girl ratio as well as age ratio', explains Nils. The data would be imported from services like Yelp and Plancast in US, TenFarms' core market.

One of the tricky questions any such service faces is how they deal with privacy. Nils reassures: 'It's more important than anything for us, that's why you can hide anything from public: you location, your interests, your contacts etc. Just like in Google+ we built circles for you to filter friends by drag-and-dropping them into groups. That said, if you are too shy to share your location, you probably wouldn't use mobile apps that are plugged into TenFarms in the first place.'

The service is not yet open to the general public but you can sign up for an invite on TenFarms website. 'We'd like to focus on building a really beautiful service that people fall in love with, that's why we need to keep it closed for the moment', says Nils. That is also why TenFarms currently has no monetization plan. 'We are running this as a business but currently we are concentrating on building a useful product, not thinking about the money. Location-based business is only starting now. We have multiple monetization models in mind but future will show which ones we'd use'.

Nils is paramount about referring to the company's current status as a project, not an alpha or beta. 'Every start-up starts from scratch. I find it easier to build services when there are no definitive phases like 1.0, 2.0 etc. I also don't believe in launching', says Nils. 'Launches don't really add any meaning to the service. There will be no separate versions of TenFarms. It will be called a project until it's not (which would happen once all the core features are in place).'

TenFarms is a US company based in La Quinta, Californian. The core team behind the company comprises of Nils Forsblom, Toni Seppälä, Tero Heino, a few 'secret weapons' soon to be announced plus sub-contracted developers. As Nils puts it: 'I like small teams: we can really trust each other, be on the same page and keep everything simple. I saw first-hand how things can go wrong when you hire too many people. Besides, having a small team means we can bootstrap and have no overhead, making us more resilient against external factors'.

Disclosure: ArcticStartup CEO and Co-Founder Antti Vilpponen is an advisor to TenFarms.