Finnish software company Profium, creating solutions for the media industry, has signed a million euro deal with AFP (Agence France-Presse). AFP is the world's oldest news press and they create news in six different languages, around the clock, around the world. The deal enables AFP to take Profium's Metadata Server into global use. The deal is valued at one million euros, which is significant for this Espoo based company. 2010 revenues for the company were 1.4 million euros.

The Metadata Server enables news organisations to take multiple data sources in different formats and store the metadata in a centralised fashion. This data (and the content) can then be broadcast across different websites to different interest groups based on their needs. In essence, it's a new way to better target existing content to readers of different websites.