Helsinki-based Cuutio has raised €100 000 by angel investors Pekka Koskinen, Esa Mäkeläinen, Charles Odinot, Jaakko Salminen, and Raimo Vaalasranta. The company bills itself as an easy-to-use service for companies to monitor and manage their online presence, sort of like a Google Analytics before your customers even arrive on your site.
The service makes it easy to monitor the competitive situation online, and to focus on actions that will improve on search engine visibility. Through the dashboard you can see alerts, keyword rank changes, a summary of competitors, as well as which external links bring in the highest quality visitors.
"You need to be found when your potential customers search for your products and services," says CEO Sara Henriksson. "And if you are not found, you don’t exist. This pain is traditionally dealt with sketchy optimization and advertising projects. And, though they are expensive actions to take, the results are rarely clear to anyone. Cuutio will save companies a lot of money when they can follow up on the results and focus on successful actions”
To promote faster growth, Cuutio is also opening up a free plan designed to help companies begin to understand online visibility monitoring. The lowest paid package allows users to hit 25 keywords and monitor 5 competitors for €99/month, with more keywords, competitors, and search engines moving up from there.