bMobilized, the Norwegian-originated creator of a mobile website conversion solution for small and medium sized businesses, has raised $1.5 million (€1.15 million) in series A financing. The round was financed by two European early-stage investors, Alliance Ventures and Investinor. After being founded in 2005 bMobilized moved operations from Oslo to New York City in 2010, where it now has 14 employees.
The company's technology automatically reproduces a website's look and feel on a mobile device, while also claiming to add more functionality than what other mobile conversion tool can offer. The conversion into HTML5 is customizable, and can translate the mobile website into any of seven language. Mobile features like a contact bar, maps, social sharing buttons, product promo window on home page, and other features can also be easily added in.
The mobile website is produced automatically, and syncs up whenever the main website is updated, at a cost of $5 a month including setup, of at $9 a month with customers support.
"Nine of ten small business websites today do not have mobile sites that work across the increasingly complex mobile ecosystem," observed bMobilized CEO Ben Seslija. "Our technology makes it simple for businesses to accomplish this once daunting and expensive task."
bMobilized points out that mobile websites are a growing need for small businesses, as people spend more and more time in mobile apps. And by 2015, American consumers will transact an estimated $115 billion in goods and services via their mobile devices.