Ever since hearing about their fairly impressive €2.2 million seed round lead by Open Ocean Capital, we've been wondering what Helsinki-based Nosto would be up to. After a quiet summer they now announce that they've partnered with Commerce Guys to offer Nosto's e-commerce solutions to Drupal Commerce. These Commerce Guys are apparently the leading eCommerce company working with Drupal, and claim over 28,000 active sites worldwide.
In case you missed our past coverage, Nosto offers a SaaS solution that enables smaller and midsize online retailers to plug into the same types of e-commerce solutions that bigger companies like Amazon employ, such as real-time personalized recommendations that update based on a customer's individual behavior, and features like triggered emailing for abandoned cart recovery, which helps retain sales. To track these tools, Nosto also provides users with analytics to help keep track of relevant KPIs. In the end, Nosto promises increased conversion, average order value, and overall store revenues.
The company doesn't charge an upfront fee for using these tools, instead they charge a small percentage of revenues that they help generate.
This past May, Nosto opened up an office in London where they can better plug into the e-commerce markets located there. Nosto has now signed partnerships with Tradedoubler, Klarna, and Vaimo.
“Our mission is to deliver innovations that inspire and personalize the online shopping experience. We are excited to work with Commerce Guys and enable the expanding number of Drupal Commerce merchants worldwide to start using Nosto today”, says Juha Valvanne, CEO of Nosto Solutions.