The Imprimatur Capital Technology Venture Fund located in Latvia has recently announced an investment in headphones software start-up Sonarworks. The investment of €600,000 in the startup makes it their fifth such outing since launching in mid 2010. So what makes headphone software worth of investing in?
Sonarworks have developed digital sound correction software which they say allows speakers to sound much more like how the artists intend by listening to the output and adjusting the sound to get the best quality possible out of their devices. It's cool technology that can get a lot more out of your cheap speakers.
Martins Popelis, Co-founder & CEO of Sonarworks said that “Sonarworks mission is to enable music fans to hear their favorite songs exactly as the artist intended without investing a fortune in audio gear. Our technology will take music recording and reproduction to a new level, enabling everybody to enjoy such level of closeness to music that was previously affordable only to the lucky few. We are happy to see Imprimatur Capital believing in our team and standing behind our plan to make the world a better sounding place.”
The music industry is a multi-billion dollar monster, and they believe that their technology enables the easy and accurate measurement, analysis and digital correction of acoustic data to significantly improve the sound quality of headphones and speakers.
Toby Moore, Managing Partner of Imprimatur Capital Fund Management in Latvia stated, “Driven primarily by the strong growth globally of mobile devices, premium headphones is the fastest growing segment of the audio equipment industry. The Sonarworks team has demonstrated their ability to identify a great opportunity and to address a clear market need with a highly scalable software product. We look forward to working with them as they execute their business model internationally.”
We are told that the new capital investment will go towards financing international sales & marketing of Sonarworks’ first products, development of new products and, all important in this age of litigation, Intellectual Property protection.
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