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Wine app Vivino hits milestone of 5 million users


Denmark's wine app, Vivino, has just hit the nice round milestone of 5 million users who are snapping pictures of their wine bottles to rank what they've drank. We've covered the company a few times in the past, but if you're just now hearing about them, the app uses computer vision to figure out what bottle and vintage of wine you're drinking, where you can rank it yourself and find more information and rankings about the wine.

Moving 5 million app downloads isn't bad, especially since users seem to be busy within the app. According to their about page statistics, users have made 13,391,897 ratings, and have done 3,488,092 written reviews.

One thing that's handy is that their wine list is continuously growing. If you're drinking some strange vintage that the app doesn't recognize, a Vivino employee will figure out all the specifics to plug into the app for you - such as type of grape, and a map location where the winery is located. In my experience it's only taken a few hours, which is kinda cool. Today Vivino has 80 employees across Copenhagen, San Francisco, Ukraine, and Lahore.

Vivino first got seed funding from Jesper Buch back in 2010, and later picked up rounds from SEED Capital, an A round from Creandum, and a "follow-on A round" of $10.3 million from Balderton.

Anyway, they've put out this infographic about how they've gone from 4 to 5 million users, so we've attached it below:

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