Here is an overview of the 'growth', in the very literal meaning of the world, startups of the region. These companies are trying to bring the joyful experience of being a gardener into everybody's home and office. Without actually any need for doing anything about it.
After all, three startups from the ArcticStartup region, are seeking crowdfunding in the region: Estonia's Click & Grow, Finlands Fresh Wall and Indoor Garden. Click & Grow as well as Indoor Garden are aiming to allow you to grow a variety of plants at home without any gardening knowledge, skills or time investments. Fresh Wall, on the other hand, as the name suggests is going to put a huge wall of self-watering plants in your house or office.
Click & Grow only started their campaign last week and reached $55,000 out of their $75,000 goal in less than 23 hours. As of writing this article, they have raised a $172,670. They have the benefit of already being a successful company with 50,000 units of Click & Grow sold worldwide. The crowdfunding campaign centers around their new product which in comparison to the old product allows you to grow more than one plant at a time and adds a built-in light. The main core of Click & Grow is the nano-material that the plants grow in.
Indoor Garden is also coming out with a product that you can put on your table top. They too have plenty of experience with their old product, which sold more than 13,000 units. Unlike Click & Grow, however, they are going for equity crowdfunding through Fundedbyme and are trying to raise â‚¬175,000 in return for 17.5% in equity. Also, unlike Click & Grow, they use hydroponic cultivation. It is a very fancy way of saying: no soil. At this time, they have not yet started the investment round. Given the success of Click & Grow, they might want to hurry things up.
The two units look similar, perhaps a little too similar. The main difference is of course the way you grow the plants. For instance Click & Grow will sell cartridges with plants that will grow through their normal lifecycle and then you need to get the refill. Indoor Garden allows you to use seeds. Click & Grow seems easier (virtually no maintenance), while Indoor Garden is much cheaper with refills and a little bit more maintenance (15 minutes/month).
However as in any good situation, there is always the third way. This is where Fresh Wall comes in, which is currently in the midst of a crowding campaign of their own. They are raising â‚¬140,000 on Indiegogo and are literally going to place a wall of plants in your home or office. The startup focuses on fresh air more than others as a result. They got to a great start with their campaign and sold out all of the â€œEarly Birdâ€ Fresh Walls. However there is still plenty of standard Fresh Walls. They also promise zero maintenance.
So which one should you get? Thatâ€™s really a question of taste and preference. If you are into mass production and fresh air - get Fresh Wall. If you like freedom of choice and cheaper maintenance costs, get Indoor Garden. Finally if you like zero maintenance, Click & Grow is your best bet.
â€¨Personally I backed Click & Grow because I really do require zero maintenance and because it seemed like it would arrive at my doorstep faster. However I am sure that our office needs a Fresh Wall and my wife would probably prefer Indoor Garden. The choice is yours.
Here are all of the videos:
Click & Grow:
Image Courtesy of Shutterstock / Green Grass