CLARA
CLARA offers online reputation and buzz monitoring with automatic analysis of attitudes and opinions expressed online about products, brands or companies. A working prototype is ready and in use by the first customer.
CLARA gathers news, forums, blogs, comments and other online content for marketing and PR managers to analyze attitudes conveyed towards their products. Through an online interactive dashboard they are able to gain deeper insights into how their brand’s online reputation changes over time, compared to their competition. Therefore enabling managers to respond faster and more efficiently then previously possible.
CLARA’s primary competitive advantage is the instant analysiscapability, providing valuable insight faster and more effectively than previously possible. By applying effective combination of advanced semantic analysis and cutting edge data presentation methods, CLARA allows users to apply their expertise and intuition without intermediaries and make better
decisions.
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