Discussion

Why Online / Offline Mobile Integration is Going to be a Huge Business (bothsidesofthetable.com)

“People still want calls …” Mobile advertising is now a $1 billion market or 0.33% of the total ad market. How do you think this is going to play out in the world of more smart phones, tablets and future mobile devices? And which do you think is more likely to be effective on a small telephone-based screen – a tiny banner ad or a phone number that you click-to-call? Obviously depends on the type of product / advertiser – I’m not sure Coca Cola is looking for you to dial in. But the local restaurant, car mechanic or spa? Cha-ching.

By Juhani Polkko • 22.08.2011