Finnish Startups Taking A Sauna Truck To LeWeb
Ville Vesterinen
ArcticStartup and Digibusiness Helsinki Region are organizing a trip for Finnish startups to LeWeb which takes place in Paris on 9th and 10th December.
LeWeb is the brainchild of Loic le Meur and his wife Geraldine le Meur. Loic is also steering the much talked about startup Seesmic. LeWeb is currently hands down the biggest and most talked about startup event in Europe that features many of the world famous anti-heroes and heroes such as Michael Arrington of TechCrunch, Dan Farber of CNET News, Steve Gillmor of The Gillmor Gang, Om Malik of GigaOm and Robert Scoble of Fast Company along with hundreds of startups.
A group of Finnish startups will invade LeWeb with a massive Sauna Truck. Yes! You heard right, a Sauna Truck! The hottest Finnish social media startups, metaphorically and literally after a few hours in the sauna truck, will combine their efforts at Le Web’08 in Paris in December. The trip is a continuum to a successful joint business trip to the Web 2.0 Expo San Francisco last April.
The Finnish startup mafia will arrive in Paris on Monday December 8th and the Sauna will be open for press, bloggers and industry leaders already in the same evening. If you’re a Finnish startup and want to tag along contact tommi.rissanen [at] culminatum [dot] fi. There’s still room for a few so hurry up!
Hope to see you all in the sauna.






November 8th, 2008 at 11:33 am
So unfortunately I wouldn’t be in this awesome Sauna Truck, since we have exchanged one of the two tickets to LeWeb for flight ticket and hotel expenses :(
Oh the irony…
November 27th, 2008 at 9:21 pm
[...] On the other hand, in every case the companies were the only ones from Finland present. I think the sauna truck full of Finnish startups going to LeWeb in two weeks is a great piece of guerrilla marketing and hope that this is a sign [...]
December 11th, 2008 at 2:43 am
Excellent sauna action. I hope we can do that again sometime.
December 22nd, 2008 at 8:01 am
[...] the forces (The Sauna Truck effort) was a great to way to travel cost efficiently and make [...]