You are right, there is no substance yet. We want to show the social network can be clean and simple to let users enjoy communication. No ads, no complexity, just the focus. We kind of expected the answers “whats the purpose” and “yet another network?”, and we are ready to answer: “Keep using it, enjoy the simplicity and help us improve it, while we get the initial user base and bring up the basic features any other network has. In return you will get the “thing” what makes it different”.

I still find Facebook confusing. The whole new vs old debate was just silly for me: neither is particularly great, just bad in different ways. So perhaps there is room for social networks done well. However, entry into the market is going to be difficult as everyone already has their networks elsewhere.