The idea of putting targeted adds into confirmation emails for golf tee times and other active sporting events now sounds like a no-brainer to me for its ability to directly target active enthusiasts. But Traveas was the first to put it all together. The Stockholm based company didn't take the most direct path to affiliate marketing, but announce they hit some good numbers this quarter.
In September we covered the news that Facebook might be looking to place their server farm in Luleå, Sweden. Tomorrow, it will be confirmed as Facebook's company representatives will be holding a press conference together with local city representatives. The confirmation ends months of debate and rumors which have been circulating since last summer.
Have you ever visited a website and suddenly a person walked across your screen? This isn't the opening sentence of some Tron fan-fiction, I'm talking about interactive advertising. These advertisements walking all over the text you're trying to read are fairly annoying, but to marketers they're delightfully distracting. Latvian startup Videoavatars is providing a service to make these video overlays easier for web developers to create and implement by only adding one line of HTML to their website.
We're ready to begin releasing our videos from Arctic15. The first video we are going to share is the talk Felix Petersen, the co-founder and CEO of Amen, held at Arctic15. He went through 18 points and backed them up with personal experience from his previous ventures and his findings working with Amen. Arctic15 is the annual launch event we organise to bring in world class keynote speakers and showcase the talent from Northern Europe to attendees.
Nokia World, taking place in London, is the annual event of the mobile phone giant to showcase its new devices and also share plans for the future. Nokia has announced two new smart phones, Nokia Lumia 800 and Nokia Lumia 710. In addition to this, Nokia also announced a new smart phone family for the emerging markets - Nokia Asha. This post is a log of live updates from the morning keynote by Stephen Elop.
Gigaom has confirmed that Janus Friis, the Danish cofounder of Skype, is now developing a mysterious service called Vdio that will likely compete with Netflix internationally. Little is know about the company, but the logo simply asks, "Are you watching?"
Advertising is important for independent bloggers as it is so far one of the biggest revenue sources for them. VideofyMe, a Sweden-based start-up, is trying to serve that need by helping independent bloggers monetize their original video content. With their service bloggers can create videos in browser and on the go with their iPhones (Android app to be launched soon), easily publish those videos to Facebook or Twitter and earn some money from pre-roll ads that VideofyMe provides. The start-up has been working in the Swedish market since 2009 and is now going global.
A great travel site that was featured on Time Magazine's 2010 list of the Best 100 Websites somehow slipped our radar. Oslo based Stay.com is a travel website and iPhone/Android app that allows you to create your own personalized travel guide using exclusive information from 114 cities over the world. But Stay isn't just some nice website with travel pictures; Stay.com's cool feature is how easily you can access your sightseeing information offline.
Hot on the heels of Grey Area comes Lokus Digital, a Finnish mobile games startup that plans to take location-based multiplayer games to a whole new level. Founded by three University of Turku graduates, the company’s mission is ambitious - to blur the border between gaming and reality.
Tradeshift, originating from Denmark, has announced a $17M investment round from two Moscow based investors at a valuation of $137M , according to a recent press release. The investors in the round were ru-Net and Kite Ventures. The company stated the money will be used to speed up product development and expand into the North American market.
Arctic15 presenter 300milligrams, a priority inbox for team conversations, is opening its beta to the public today. At the same time, the company is also announcing it has joined the 500 Startups accelerator. 300milligrams is a productivity focusing tool that centralizes and prioritizes work-related team conversations into one place.
"Email, IM, feeds are full of noise," says founder Mark Kofman, "No wonder you keep missing important team conversations in between off-topic discussions and spam."
TeliaSonera, one of the large mobile operators in the Nordics and Baltics, has announced that they are making roaming data charges more straight forward for the traveling customer. Instead of having to pay for mobile data by the megabyte, users will be able to buy a certain package of data that will give them the possibility to roam abroad for a set price until a certain cap has been reached. The pricing will be available for Swedish customers only, in the beginning, but the company plans to expand this to other countries as well. This is great news for mobile app developers, but it has to be asked - why has it taken so long to realize this?
The Icelandic software startup, Transmit, tells us that their cloud-based branding and marketing service Brand Regard, is seeing traction in the U.K. after being selected by London based agency Target-Live to manage their digital assets. We interviewed CEO and founder Geir Freysson last May about his background and disrupting B2B markets.
The company tells us Brand Regard’s mission is to become the nerve centre for the world’s marketing departments. Their service is essentially a cloud-based repository for digital marketing material where relevant partners and clients can easily access the right marketing data. Aside from sharing files and images with your coworkers, you can also group together digital assets and send temporary secret links to journalists or clients.
DealDash filled us in with some exciting numbers that must make the Helsinki/Sunnyvale based "shopping as entertainment" company one of the fastest growing startups coming out of Finland today. CEO William Wolfram tells us during the last 12 months the company has quadrupled its revenue and is operating profitably. And today, DealDash ships more than 10,000 products a month with revenue approaching the 8-figure mark.
Artists, designers, developers and other creative individuals who are looking to sell their digital product online often lack the time and resources to set up an online store. Latvian startup Sellfy plans to make the selling process as painless as possible with its streamlined “drop & sell” application.
The Finnish/Estonian mobile device management service, Fromdistance, was acquired on Tuesday by Tampa, Florida based Numara Software. Fromdistance was founded in 2004 and is located in Tallinn, Estonia.
Fromdistance's mobile device management software offers the ability for a company's IT to manage a fleet of wireless devices using a standard browser interface. And as the name implies, Fromdistance allows this software management to take place remotely with no physical contact. The service has been gaining popularity among IT professionals, and is even used to manage the Finnish Parliaments' range of Nokia phones for installation and application management purposes.
Managing work and teams at your workplace is quite a daunting task. Factors like communication, collaboration, and management rely heavily on the effectiveness of whatever system you use. Choosing the right office system is important, because the more efficient this system is the more productive your team can become. The Latvia based startup, TeamLab, comes with a similar agenda; to connect teams, improve efficiency at work and speed up the the management tasks.
Last weekend's #Occupy protests saw an outpouring of protesters in the streets of cities all over the world. The anger against banks is accessible to anyone affected by the financial crisis, but is now also easily accessible to anyone able to catch a live stream from a protester's smartphone.
The Swedish mobile live streaming service, Bambuser, has seen a large swing in popularity in part due to the Arab Spring and #Occupy protests. This mobile shift feels like a natural progression as the internet has trended towards making news more instant and unfiltered.
WeVideo, a startup founded by two Norwegians, has announced that its cloud-based video-editing platform is now available for free on YouTube. The platform allows YouTube users to create and edit their videos on the fly with no additional software needed. All you need is a YouTube account.
Google announced last Friday that they will be shutting down Jaiku and Buzz, which comes with little surprise as the web giant focuses its attention on its new social network, Google+.
Jaiku, the Helsinki based mobile social service that allowed you to send short updates to your friends, was acquired by Google in 2007. But after gaining over 40 million users on Google+, Google has shifted away from Jaiku, which never gained much traction after its initial core of users.