Greater Helsinki RegionGreater Helsinki Region Greater Helsinki Promotion (GHP) enables dynamic international companies to create success within the heart of business in Finland, Russia and the Baltics. GHP is a non-profit organization, established by the cities of the capital region to drive high impact international investments into the region.
Editor's note, this is a sponsored story by Greater Helsinki Promotions.
As a reminder, tonight at 17:00 in Helsinki is the Neurogaming event featuring Zack Lynch, the go-to guy on the industry. As a bonus reason to attend, they're also giving away two Necomimi Brainwave Cat Ears, which you can see in the top image. It's also an excuse to check out University of Helsinki’s brand new 'Helsinki Think Company', a new co-working space right in the city center that will officially open its doors tomorrow.
Space is limited, so to attend the free event, send an email to email@example.com right away!
As a teaser on the subject, we got in touch with Deepa Iyengar, one of the founders of Mindgames, and Icelandic developer of games harnessing brainwave headsets.
Editor's note: This is a sponsored story by Greater Helsinki Promotion, but neurogaming is pretty interesting. Join us April 8th for an interesting talk!
The purpose of gamification is essentially to motivate the brain to enjoy doing a task that shouldn't be entertaining, but somehow becomes fun when reward and a sense of accomplishment involved. Think Farmville. Virtual farming should not be popular, but once they add in that got that sense of accomplishment, you're hooked.
With the help of some extra technology it's possible to gamify the basic functions of the brain, like concentration. Consumer brainwave readers aren't some pie in the sky idea, they're already on the market, and some can plug into your smartphone.
The Helsinki region is a natural gateway from Russia to the EU, and Russian companies are finding a new home in the Greater Helsinki region. We spoke with Olivier Bonfils, Senior Business Advisor at Greater Helsinki Promotion, where they determined the three main drivers why Russian companies move to Greater Helsinki Area. A few of the reasons seem obvious to anyone that has done business in Finland, but one factor was surprising, to say the least. They determined that first, Helsinki is an easy gateway to European markets. Second, in Finland you have access to an innovation environment that can provide easier conditions to do research and development. And third, for many Russian companies Finland is a good place to do production and assembly of their products.
While people have the impression that Helsinki is a one company town, that image is rapidly shifting as more and more exciting companies move and start up in the Helsinki region. Personnel changes at Nokia make big headlines, but the region isn't stagnating.
Right now we're looking at an unique time for companies setting up shop in Helsinki. The capital area is home to the Nokia headquarters as well as many development and research functions, providing a nice cross section of talent to choose from.