23 Goes HTML5 For Easy Video Player Development
Copenhagen-based 23 announces "The Player Release", or an update to the 23 Video platform allowing organizations to develop their own branded video players to build video websites through 23. The big news here is that their technology has been updated from Flash to HTML5, which has lowered the barrier to entry for organizations to develop creative new video players (since Flash is a more challenging platform to develop on). Meanhwile, HTML5 also allowing greater flexibility on mobile devices, where HTML5 video is king.
23 Launches Their Video Platform - 100+ Partners Already Signed Up
In Internet the video revolution has been just around the corner as long as I can remember and I don't think it has ever arrived. The reasons are many. Whether its video's hard-to-index nature when it comes to seeing what the content really says in comparison to text, or the fact that it takes quite a bit of bandwidth. Or because an interesting video is just so much harder to produce that an interesting blog post. That said, it has come a long way of which the most recent example is 23 Video, a video platform by a Danish startup 23 (see our previous story here).
The company attempts to set a new standard in the online video space. 23 wants to take online video from embedding from central services to creating a whole video sites where organizations can engage with consumers in their own brand universe. In the process they want to make building a video sites easy and inexpensive with their new turnkey solution. The big vision is to enable the company to communicate visually where they currently communicate by text.
