Copenhagen-based 23 announces "The Player Release", or an update to the 23 Video platform allowing organizations to develop their own branded video players to build video websites through 23. The big news here is that their technology has been updated from Flash to HTML5, which has lowered the barrier to entry for organizations to develop creative new video players (since Flash is a more challenging platform to develop on). Meanhwile, HTML5 also allowing greater flexibility on mobile devices, where HTML5 video is king.
Copenhagen-based 23 Video has been providing video sites with a simple service to host and manage everything, on a customer's own domain, for a simple $675 per month. Customers are allowed an unlimited number of videos and have complete control of the design of the player. The company has always offered analytics, but recently they stepped up their offering to provide greater insight for their customers to figure out exactly how their users are interacting with online videos.
In Internet the video revolution has been just around the corner as long as I can remember and I don't think it has ever arrived. The reasons are many. Whether its video's hard-to-index nature when it comes to seeing what the content really says in comparison to text, or the fact that it takes quite a bit of bandwidth. Or because an interesting video is just so much harder to produce that an interesting blog post. That said, it has come a long way of which the most recent example is 23 Video, a video platform by a Danish startup 23 (see our previous story here).
The company attempts to set a new standard in the online video space. 23 wants to take online video from embedding from central services to creating a whole video sites where organizations can engage with consumers in their own brand universe. In the process they want to make building a video sites easy and inexpensive with their new turnkey solution. The big vision is to enable the company to communicate visually where they currently communicate by text.
I was recently given a demo of 23 Video, a Danish online service offering a plug and play web-tv platform to set up ones own web-tv channel.
The first thought that crossed my mind during the demo was the feeling of sligth anxiety that occurs when checking out the roaming costs on the phone bill. If not chockingly high, they're usually more than expected. Even though you had checked out the costs in beforehand and were being sensible using your phone abroad.
How come? Because it's the exact same feeling of uncertainty and confusion one often faces when dealing with streaming costs. It already starts with the business offer letter, usually three pages long with no mention of the actual final cost. And that after a meeting with a sales person who's supposed to know your needs and demands by then. Need a video player, too? Call some more people.
23 Video is determined to kill that mumbo jumbo and all talk about difficulties surrounding online streaming and setting up ones own web-tv channel.