24MAS, the Swedish mobile technology company setup in 2001, is looking to IPO in the US during the second quarter of 2013. The company has three major business areas; mobile marketing and advertising, application development & publishing and managed services & solutions. The company has offices in Asia Pacific, Latin America, Europe and North America. The company works with over 200 operators, handset manufacturers and technology companies around the world. While being spread out, the company employs only 148 people in ten offices around the world.
As for the IPO, there were no specific figures released yet.
Stockholm-based 24MAS, a specialist in mobile ads, has announced it has acquired Liquid Air Labs GmbH, a mobile radio application developer boasting 500 million minutes of radio airtime monthly across 1300 applications. The acquisition should fit the two companies nicely together. 24MAS operates through partnerships with mobile operators, media companies, publishers, and handset manufacturers in five continents, giving advertisers and application developers the opportunity to reach mobile users in more than 80 countries via its application and advertising platform.
24MAS that specializes in mobile advertising and hosted applications is all set to step in the mobile gaming arena. The Swedish firm has acquired Game publisher, THQ’s Wireless gaming division. Let me get a grip here, advertising, app marketing/distribution and gaming all coming together, sounds quite the right stitch for success.