When thinking about investing in a very early stage startup where the technology or the market has not been proven yet, the focus shifts to the team. Naturally there needs to be a big enough theoretical market, the technology needs to work and product needs to make sense even if only to those few individuals, namely the team and the investors (think Twitter). But when the idea is only a very rough proto or just a concept, the team will make all the difference. Team is always important, but in early stage startups it’s hugely important.

I talked to a prominent VC over a dinner this week and he told me that despite all the attempts it is very hard to determine what are the key success factors for a startup ie. which startups make it and which won’t. But one thing where there was a correlation (not necessarily causation, but correlation) was whether the entrepreneur had previsous successful starups under her belt. So not just startups, but successful ones that he followed through with regardless of whether the idea evolved as they went forward. This might sound obvious, but it is interesting still that this is the only factor that can be shown to correlate with the success of a venture. What this comes to prove is that early stage venture capital is people business. Having said that, it does not mean that you need to be a succesful serial entrepreneur to be pull it off. If the entrepreneur doesn’t have a historical track record, and most people don’t, there are other indicators to look at.

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