When you go to the grocery store, they just seem to magically have stuff for sale there. Maybe I can't speak for everyone, but you forget that there is a huge amount of research and data analyzing customer shopping trends to decide what products should be in your local corner shop. On this trend is Finland's Analyse², which has received a "multimillion euro" investment from the Danish investment firm, Northcap to speed up the internationalization of their product analysis solution for fast moving consumer goods, meaning they should be taking it throughout Europe, Russia, and the Americas.
I participated in the Deloitte Technology Fast 50 Finland awards ceremony last night to see who the 50 fastest growing technology companies in Finland were. Before the awards ceremony though, there were two talks by Kaija Pöysti, the founder of Trantex, a translation company that grew to about 200 people before she sold it, and Petteri Koponen the co-founder of Jaiku and partner in Lifeline Ventures among many others.