Startups and armies are not often seen in the same sentence. Especially when an army becomes one of the biggest clients for a startup. However this is exactly what happened with HeiaHeia, the social web platform for sports, who have signed a deal with the Finnish Defense Forces for a national roll out of their fitness training program.
HeiaHeia is basically a sports activity tracking solution with a built-in fitness motivator, trying to make you be more active. However as we have written earlier, they are not really a consumer company, but actually target companies and organizations that want to lower their health-care and insurance costs, while motivating employees.