CanvasDropr Goes (Mostly) B2B

CanvasDropr, the collaborative media-sharing platform from Denmark, is somewhat pivoting its platform to focus on the B2B aspects of the service. CanvasDropr provides what could be described as GoogleDocs for rich media, like images and video, allowing users to collaborate around visual content like what other services already do with text.

Files are shown visually when dragged onto the canvas, and all connected users can see when someone edits an element or makes changes, such as annotations, texts, movements, or drawings.

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B2B Gets More Social With Ziliot

ZiliotSocial networks generally bring the idea of making friends to people's minds, but that trend has rapidly evolved. Businesses are beginning to user this for marketing and engaging their customers to help build a better brand image and professionals have taken this up to collaborate with others across borders. There is no end to possibilities on the web and it has made things a lot more efficient, at least in terms of communications.

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Anyfi Networks Introduces New Revenue Model For ISPs With Easy Wi-Fi Over IP Roaming

Swedish startup Anyfi Networks has come out of stealth mode and announced Anyfi.net, a new Wi-Fi roaming solution. The solution allows Internet service providers (ISP) offer consumers the same automatic Wi-Fi user experience both at home and on the go - users can automatically and securely always connect to the same Wi-Fi access point.

The solution is based on a custom piece of software ISP can install (automatically over-the-air in most cases) into their Wi-Fi hotspot devices, to make the hotspots function as a radio gateway (or access point). The access points direct the raw Wi-Fi radio traffic securely over the Internet to a server in the cloud.

This way, when connecting to a hotspot where Anyfi.net software is installed, users will always be virtually in their home network, without having to login to any new local Wi-Fi network (no passwords are asked after the very first login to the home network). This means the users will also have a fully secured connection, even if the hotspot itself would be untrusted or even in an attacker's control. The solution is also very simple for the end users, as it does not require installation of any new software to the consumers' devices, thus working on any Wi-Fi client device (like smartphone) out-of-the-box. Check out the video below for more info.

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BrightArch Launches Toolkit For Optimizing Mergers and Corporate Restructuring

A new Norwegian startup BrightArch has officially launched a software product named OrganizationWeaver. Intriguingly, BrightArch is focused on a very specific niche, yet a tangible and a big problem: staffing problems in companies going through transformational reorganizations or post-merger integrations.

Typically, when big companies restructure, thousands of people are affected. If not properly handled, the positions in the new organization often get filled suboptimally, and many of the employees are unhappy with the selection process, triggering many resignations over time, resulting in lost talent. (More on the specifics of the problem in BrightArch's blog.)

BrightArch aims to considerably ease and speed up the process, also resulting in much greater employee post-reorganization satisfaction. Nick Peters, CMO, and Tor Kielland, Founder and CEO, provided ArcticStartup with some extra details regarding the fresh company.

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Tuxera Shows Example In Finding Your Niche

Tuxera logoTuxera is a Finnish software startup specialized in file system interoperability software. The firm has developed Windows-interoperable file system drivers for NTFS and exFAT, allowing device manufacturers who use Linux or other non-Windows platforms to still provide plug and play access to the files from Windows or Mac computers. It claims to be the only company currently providing such system drivers to device manufacturers who use Linux or other non-Windows platform.

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Building And Managing A Successful Sales Team In The U.S. Market, Part II

US Airways landed (photo by caribb)Last week we covered some basics in getting into the U.S. B2B software market. This article further elaborates the tips from the presentation by Pirjo Tuomi, who has quite a many years of sales experience in the U.S. market. The focus is on building and managing a local sales team for the B2B market.

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Building And Managing A Successful Sales Team In The U.S. Market, Part I

Pirjo Tuomi, an experienced Finnish saleswoman who's worked in the U.S. for the past 16 years, presented her experiences and tips for Building and Managing a Successful Sales Team in the US Market in Verso Software Sales Camp last week (see our previous post from the event). Pirjo has long experience from U.S. B2B sales, positions from Sales Rep to SVP Worldwide Sales, going through 5 M&A's and 1 IPO, growing a firm from zero to $250M in revenues and up to 120 team size, among other things. In the following, I will also reflect points from Jussi Harvela's presentation.

First of all, Pirjo stated the U.S. market is obviously vast and hugely competitive. Local sales presence and sales support is crucial. For getting the first reference customers, you should look to work very closely with them, developing the product together, and building and managing the expectations.

One clear potentially differentiating point repeated by both Jussi and Pirjo is urgency - the business culture in the U.S. is used to focus solely on particular initiatives and getting them worked out in due course. For example in Finland a lot happens in "multi-tasking" mode and thus takes more calendar time. If you don't follow up the next day (or same day) after your meeting, you may have to start all over in two weeks when you get back with the material you promised to deliver. So, when you are pushing a deal forward, do not let your grip soften - you will need to follow up constantly. "Do it yesterday!" is the mantra, as Pirjo stated. However, this does not mean that you would be able to score deals with major corporations in less than six months, it does take time to go through all the necessary steps.

Another point to consider is the fierce competition. Pirjo emphasized you can be sure the deal is not "in the bag" until the shipment has been made and you have received the payment. The competition intensifies the closer you get to finalizing a deal, and you can be sure if there is an existing provider, they will use all possible means and tricks to just try to keep their business with the customer.

Winning the first deal is crucial, and will require special effort and perhaps special arrangements like discounts and/or on-site engineering support commitment. The entire firm needs to be focused on the deal. Titles are sometimes important and thus CEO should participate in the sales process as well as needed.

To enter the U.S. market, Pirjo explained that as an entry requirement the firm should look to reserve minimum $1-2 million investment. Establishing the sales and the support organization, legal entity, starting basic marketing and establishing awareness, and tailoring the product to the U.S. market will take time. Furthermore, depending on your deal size and the customer organization size, closing the first sales could take anywhere from 6-12 months or more. It will likely take 2-4 years to reach $5+ million in sales, Pirjo argued.

US Airways (photo by caribb)Pirjo Tuomi, an experienced Finnish saleswoman who has worked in the U.S. for the past 16 years, presented her experiences and tips for Building and Managing a Successful Sales Team in the U.S. Market at Verso Software Sales Camp last week (see our previous post from the event). Pirjo has long experience from the U.S. B2B sales, positions from Sales Rep to SVP Worldwide Sales, going through 5 M&A's and 1 IPO, growing a firm from zero to $250M in revenues and up to 120 team size, among other things. In the following, I will also reflect points from Jussi Harvela's presentation also covered in the previous post.

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Kicking Off B2B Software Sales - Lessons From The Field

Photo by kaiesh (CC BY-NC-SA 2.0)I attended Software Sales Camp seminar organized by Tekes (the Finnish Funding Agency for Technology) earlier this week. The event was a two-day "bootcamp" aimed for improving Finnish software firms' business-to-business sales and marketing skills. Going forward, I will summarize a few interesting tips and experiences shared by the seasoned speakers at the event. One main theme throughout the event was also the U.S. market entry and issues related - I will get back to that later.

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Erply Only Nordic And Baltic Company In Seedcamp

Erply logoErply, an Estonian web startup, is the only company to make it to Seedcamp from the Nordics and Baltics. But what a great idea that Erply has, despite being a tiny company with only 4 employees. The company is actually working to create a single solution for small retailers and service companies to handle all their daily operations. Daily operations include everything from handling your inventory, having a digital cash register, billing and accounting software.

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We Are Looking For A Software Writer To Join Our Team

growthArcticStartup is continually growing and want to offer more to our readers. Päivi is doing great job covering the clean tech sector, but we feel that there are still a lot of startups that deserve to get coverage.

That in mind we want to open applications for a full position for a writer who know the software industry's ins and outs. The emphasis is on business-to-business software (B2B), since historically that is the biggest exit market in the region and there is currently happening a lot in the space.

Naturally this means that you understand the technology and have an interest in the field. Ideally you would be interested in covering the larger Scandinavian and Baltic scene, but by no means is that a requisite. So if you swim deep in your home country's software startup scene, that's enough. If we find people in different countries interested in covering their own market, we might take on board more than one writer. We also see it as a big plus is you're willing to do a video interviews here and there. Again, you don't have to be a professional blogger or writer by any means: passion and industry knowledge is all it takes.

We can not pay you money at the moment, but as any startups we can offer you other perks along side with the high visibility you would naturally get as a profilic writer and a solid member of our editorial team. If you're still reading, are interested to become an integral part of ArcticStartup team and think you'd fit the bill, write to us at info[at]arcticstartup.com. We know there's a lot of talent in our readership and we'd love to hear from all of you!

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