Beddit, the sleep pattern and wellness tracker Indiegogo campaign came to an end last week, when they announced that they have raised a whopping $503 472. This makes them the most successful reward-based crowdfunding campaign coming out of Finland.
The concept is simple, you put a thin film of sensors between your bed sheet and the bed and it does the rest. It is so sensitive that it can detect your heartbeat, breathing patterns, movements and then use the data to display it all in the app.
Despite developing some ridiculously cool sleep technology, Beddit CEO Lasse Leppäkorpi hasn't been sleeping well lately (I know this to be a fact, I saw the graphs). A week ago they launched their Indiegogo campaign for their sleep sensor and pushed out one press release through PR newswire. Since then their campaign has shot up like a rocket, and he's been responding to a nonstop barrage of requests from press, investors, and new contacts in the sleep industry, and their campaign has rapidly climbed to hit their $80,000 goal today.
Yesterday evening Leppäkorpi came to the cafe attached to our office to show off the Beddit sensor, the real technology behind their Indiegogo campaign. I didn't know what to expect since a lot of crowdfunded devices eventually turn out to be a lot of noise about nothing. But Beddit easily entered the "Woah! We have this technology?" territory.
So let's get into it. Beddit is basically a full sleep monitoring solution accessible through your smartphone and online service. To collect data Beddit has a thin ribbon of sensors you put between your sheet and your bed, which measures the force your body exerts on it. The ribbon plugs into the wall and talks to your phone via bluetooth, which can be used to collect light and sound data for even better data collection about snoring and how light effects your sleep.
Beddit employs a fairly amazing set algorithms that interpret the force and movement data to provide sophisticated information, such as heartbeats, breathing rhythms, and then more macro movements, such as rolling around in bed. The sensor is only measuring force, so the heartbeat graphs it provides is actually the ribbon picking up the force of your heartbeats against your bed.