With the new $2.5 million A funding series from Norway’s Alliance Venture, Investinor and Alden AS, the total amount invested into bMobilized is now at $4 million. The last investment was disclosed at $1.5 million and took place in April this year.
bMobilized has been around for more than two years and offers a cloud-based do-it-yourself technology to easily convert any website into a fully functional HTML5-enabled site. They even claim that the mobile site will have more functionality that the original.
For the better or the worse, the Norwegian startup scene finally has some heat. Although TechCrunch’s harsh take on Norway’s startup state sparked some longed for discussion (or lack thereof), the picture painted needs to be nuanced.
Nevermind the research
Mike Butcher compares the ones of Spotify, Rovio, Tradeshift, and Everbread to the lack of evidence of successful startups from Norway, even pondering upon Opera as a half-fledged success. The arguments are as half the truth as pointing at two startups, Bipper and Wonderloop as examples of the opposite.
bMobilized, the Norwegian-originated creator of a mobile website conversion solution for small and medium sized businesses, has raised $1.5 million (€1.15 million) in series A financing. The round was financed by two European early-stage investors, Alliance Ventures and Investinor. After being founded in 2005 bMobilized moved operations from Oslo to New York City in 2010, where it now has 14 employees.
The company's technology automatically reproduces a website's look and feel on a mobile device, while also claiming to add more functionality than what other mobile conversion tool can offer. The conversion into HTML5 is customizable, and can translate the mobile website into any of seven language. Mobile features like a contact bar, maps, social sharing buttons, product promo window on home page, and other features can also be easily added in.