Booli's Mission - To Change The Swedish Real Estate Market
Booli is a real estate search engine service in Sweden where the market demand for Internet search is reaching new heights. According to a recent study (in Swedish) done by Skandiamäklarna, 84% of the buyers find their new home today via Internet, showing a 25% growth just from last year.
The service doesn't require registering and is free for both users and the over 600 real estate agencies in Sweden. By registering to the service one can for example save a search profile to receive notifications for matching objects. The real estate agencies are offered to add and update information on the objects they have for sale. Booli indexes and updates all available objects once a day, always linking back to the origin of the object descriptions.
The company is privately owned by its 10 employees together with private investors and the Firm Factory Network. The business model is based on advertising focused on the services close to housing, such as insurance, electricity suppliers, banking and broadband.
I sat down with Anders Kyhlstedt, VP Marketing, to talk about what's been going on since Booli left beta in the beginning of this year and how they are copying with the current economic state affecting the real estate business.
