DNA Acquires 20% of Booxmedia's Mobile TV Streaming Service
DNA Ltd, the Finnish telecommunications company, has acquired 20% of Booxmedia. The Helsinki-based startup has created booxTV, sort of an online DVR for your smartphone or tablet that allows you to record shows to watch later on you device. The service also contains live TV broadcasts from some Finnish “free-to-air” TV-stations. As a result of the partnership, DNA is arranging sales and marketing cooperation with Booxmedia, such as offering the booxTV service for six months free-of-charge to DNA’s select phone and broadband customers in its summer campaign. The details of the funding were not announced.
