It has been only two months since iZettle entered Mexico and it seems that our speculations about possible rapid expansion through the Banco Santander partnership might not be far from the truth as they have just announced that they are now in Brazil.
At first glance, this news might seem a little blunt, but we really do need to look at the global picture. For instance, you might be surprised to find out that Brazil is the worlds second biggest card payment market, second only to US. Moreover, as Magnus Nilsson, iZettle's Co-founder and Chairman of iZettle Brazil, told us: "99.7% of companies in Brazil are SMEs and micro merchants and [they] want to empower them with a cost-effective way to take payments other than cash, so they never have to miss out on a sale again. From sole traders in remote towns, to micro merchants in major cities, this is the start of a big change for Brazil."
Just-Eat, a Danish originated, world's largest online takeaway ordering service has expanded to South America through a partnership with RestauranteWeb. The partnership in practice means that Restaurante Web will become part of the Just-Eat Group. The partnership will give Just-Eat a pool of over 1000 restaurants in Brazil initially.
RestauranteWeb was founded in 2004 by Luiz Jares and Marco Corradini. Jares commented “We’ve always known the huge potential online takeaway has in Brazil, and as the leading provider of food ordering services we are in a prime position to capitalise. Being part of the Just-Eat Group means that we will be able to offer both existing and new restaurant partners an enhanced service that will allow them to serve more customers than ever before.”
The Finnish based mobile community game builder Ironstar Helsinki has opened a new country for their Moipal virtual world - Brazil. Moipal is a mobile based game that is a mix of Tamagotchi and Facebook. You play the game on your own, but there are interactions between the players.
Joakim Achrén, the CEO, told us that on many occasions there are hundreds of Brazilian players on the US site which confirmed him they need a local site in Brazil as well. The community management is handled from Brazil, but the hosting and other technicalities are still handled from Finland, says Joakim. They are also working on many small aspects to make the service more localised, such as Samba parties at the beach etc.