Being a Clash of Clans player myself, I decided to venture out and attend the first ever Clash of Clans meetup that took place yesterday in Supercells native Helsinki. Frankly speaking, I had no idea that I would follow up with an article, but what took place got me inspired and I would like to share my thoughts from the meetup and later my understanding of their success formula.
In addition to sneak previews of the upcoming update, free beer, and a strategy talk, I also got some insight into what type of people play this game and just how serious it can get.
Contrary to what you may think, most of the attendees were quite serious about the game at a competitive level. Some wore suits and seemed to be from the business world, which makes me wonder about the target market and user demographics for the game.
App Annie’s data for November is in and for the first time Supercell is now in first place, surpassing the gaming giant, EA, in terms of monthly iOS revenue.
“I am out of words. Supercell was the largest publisher on the Apple platform in November, measured by revenue. And with just two apps!” was the message on Ilkka Paananen’s , Supercell CEO’s Facebook timeline this morning and rightly so. Electronic Arts, the runner up, has 969 titles on iOS.
With two of Helsinki-based Supercell's titles in the top 25 grossing iPad Games in the US, we decided to get in touch with Ilkka Paananen, the CEO of the company, to see if they could share anything about their success.
The two games on the App Store charts are Hay Day, a farming simulator game similar to Farmville in many respects. My colleague, Antti Vilpponen, reviewed the game "for many hours," which got the whole office playing and trading eggs and wheat on the free market. Read Antti's review here.
Supercell's other title, Clash of Clans, is similar, but more within the fantasy realm. In the game, not only do you have to make sure your army is well equipped and adequate against attacks while you're away but also make sure your finances are in order to keep building your village.
What's more impressive is the fact that Supercell is one of the four developers/publishers of games that have two releases in the list. The other publishers include Electronic Arts, GREE and Playtika.
Below is our short interview with Ilkka Paananen.
August 2nd saw the release of Supercell's second big iOS game, Clash of Clans. Towards the end of June the company released Hay Day and shot to the top of the charts with it. Even today, Hay Day is in top 50 for the top grossing apps in the US.
But back to Clash of Clans. It's a game made for the iPad and iPhone in a similar fashion to that of Hay Day. Both games are expected to be played in short bursts (but then again you can dive in for hours) whether you're comfortably on the sofa with your iPad or commuting to work and waging war on your iPhone.