Uppsala based Freespee is going after a bigger target market thank just click-to-call advertising. They write in their latest email that they want to to one big thing: make display advertising as efficiently, if not better than search.
When we first came across Freespee it took my brain way too long to figure out what calls had to do with banner ads, but there are a few angles Freespee is going after. For instance, if you're searching for a plumber in your hometown you might google around on your phone until you see an ad for a plumber that looks trustworthy. Instead of then driving the user to a website to then copy a phone number, it make sense to lead everyone straight to the end-game. While local search is a huge target market, big ticket items like real estate or boat sales also need to lead someone on the other end of the phone.
Freespee, the Swedish call advertising startup, yesterday received a €3.3 million round led by Sunstone Capital. The company offers location-based, mobile click-to-call advertising and analytics, which is useful to connect customers to apartments or cars, rather than having them fill out a form. The funding will be used to add customer development and support resources, establish commercial headquarters in London, and expand their development center in Uppsala.
We caught some news right before the holidays: the Swedish advertising technology specialist Freespee announced a partnership with Sponsormob from Germany, a mobile advertising company. Together they will offer performance-based mobile advertising to companies with call-centres.
On mobile, the partnering company Sponsormob, has done click-to-call advertising on an performance basis. Together, the companies have found mobile an ideal environment for call advertising, where clients only have to click on a button on a landing page and can be directly connected to the advertiser's call center. The benefits of Click-to-Call include a high sales conversion rates and the opportunity to up-sell customers during phone calls with a physical person.