Most companies end-up using a variety of CRM solutions to manage their businesses. That is to say, there is no one single solution that would cover all aspects of the business reasonably well, so companies are forced to use a number of them. For instance you might end-up using Pipedrive for sales, ERPLY for stock management and POS solutions, Mailchimp for sending e-mails, Quickbooks for accounting, etc. The problem is, that all of these have their own database and they do not sync with one another.
What this means is that if one of your clients changes their e-mail address, you will need to manually update this information in all of the CRM’s that you are using. An Estonian startup, Cloutex, is aiming to change that by making a service that would achieve full synchronisation with all of your CRM solutions and update data everywhere, automatically for $19 a month. The real revolution of this idea is that you are not limited to just two systems and only updating new data, you can completely synchronise all data.