Stockholm’s MAG Interactive have hit some numbers that boggle the mind. Since launching in March of 2012, Ruzzle announces it has hit 45 million downloads with 12 million rounds of the game played. The game is one of those four-by-four word grids that challenge the player to find as many words possible in a given amount of time, like a Words with Friends, for example.
Players swipe their finger across the letters to find words, and adding up the length of all those little swipes within Ruzzle has equaled to roughly the distance of the moon and back 26 times. And I don’t know if you know this, but the moon is really far away. That’s gamification for you. Since launching, the game has hit the top 10 list in 148 countries, with around 40 million players. The highest level players average 180 words per round, or 1.5 words per second.