I was recently given a demo of 23 Video, a Danish online service offering a plug and play web-tv platform to set up ones own web-tv channel.

The first thought that crossed my mind during the demo was the feeling of sligth anxiety that occurs when checking out the roaming costs on the phone bill. If not chockingly high, they’re usually more than expected. Even though you had checked out the costs in beforehand and were being sensible using your phone abroad.

How come? Because it’s the exact same feeling of uncertainty and confusion one often faces when dealing with streaming costs. It already starts with the business offer letter, usually three pages long with no mention of the actual final cost. And that after a meeting with a sales person who’s supposed to know your needs and demands by then. Need a video player, too? Call some more people.

23 Video is determined to kill that mumbo jumbo and all talk about difficulties surrounding online streaming and setting up ones own web-tv channel.

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